Privacy Policy

Last updated: October 30, 2026

This policy explains how AguMail LLC ("AguMail", "we", "us") collects, uses and shares personal data. It covers two groups of people:

  • Customers: businesses with an AguMail account, their team members, and visitors to our website. We decide how this data is used, so we are its controller.
  • Subscribers: the people on our customers' lists, who receive their emails or use their signup forms and websites. The customer decides how this data is used and is its controller. We process it on the customer's behalf, under the data processing terms in our Terms of Service.

1. Data we collect about customers

  • Account details: your first and last name, business name and email address, and your password, which we store only as a one-way hash.
  • Business details: your website address, business description, the postal address and sender names and addresses that appear in your emails, the domains you verify for sending, and brand assets such as your logo, colors and fonts.
  • Billing details: your plan, subscription status and payment history, which we receive from Link. Link collects and holds your card details. We never see or store them.
  • Content and usage: the campaigns, templates, automations, forms and pages you create, how you use features, your writing assistant usage, and messages you send our support team.
  • Your website: when you give us your website address, we read the public pages and take screenshots of them to draft your business description, templates and signup pages.
  • Technical data: your IP address, browser and device information when you use the Service, which we use for security, rate limiting and troubleshooting, and how you use our website, which we measure with Google Analytics and the advertising tools in Section 3.

2. How we use customer data

  • To provide the Service and your account, and to send you account, security and billing emails. The legal basis is our contract with you.
  • To keep the Service secure, prevent spam and abuse, monitor sending quality and enforce our Terms. The legal basis is our legitimate interest in running a safe service with good deliverability for every customer.
  • To improve the Service, using aggregated or de-identified data where we can. The legal basis is our legitimate interest.
  • To tell you about product updates and offers. You can unsubscribe from these emails at any time. The legal basis is our legitimate interest, or your consent where the law requires it.
  • To meet our legal obligations, such as keeping records and responding to lawful requests.

We do not sell personal data. We use the advertising tools in Section 3 to measure our own ads and show them to people who visited agumail.com, which some US state laws call "sharing" for targeted advertising. You can turn this off with Cookie choices in Section 3.

3. Cookies, analytics and advertising on agumail.com

Staying signed in. We keep you signed in with a session token stored in your browser's local storage.

Google Tag Manager. Our website, blog and template gallery load our analytics and advertising tools through Google Tag Manager, which decides which tool runs on which page.

Analytics. We use Google Analytics to understand how people use agumail.com: which pages they view and which features they use, where they came from, and their device, browser and approximate location. It sets cookies named _ga and _ga_ followed by an ID, which last up to two years. It does not tell us who you are.

Advertising. To measure our ads on Meta (Facebook and Instagram), Reddit and Google, and to show our ads to people who visited, we use the Meta Pixel, the Reddit Pixel and Google Ads. They count visits to our public pages and the moments you sign up, start a checkout or buy a plan, and see nothing else of what you do in your account. When you sign up or buy a plan, they receive your email address in hashed form, scrambled so it cannot be read, which lets each platform match the sign-up to an ad you saw there if you have an account with them. They set cookies such as _fbp (Meta), _rdt_uuid (Reddit) and _gcl_au (Google), which last up to 13 months, and the platforms process the data under their own privacy policies.

Your choice. We ask before using analytics or advertising where the law requires, including in the EU and the UK. Elsewhere they are on until you decline. If your browser sends Global Privacy Control, we treat it as a no to advertising. You can change your answer here at any time, and it applies to agumail.com, our blog and our template gallery:

You can also block these tools in your browser settings, or Google Analytics with Google's opt-out add-on.

Fonts. Our website and app load fonts from Google Fonts, so your browser sends your IP address to Google when a page loads.

4. Data we process about subscribers

We process subscriber data only to provide the Service to the customer who controls it, and only on that customer's instructions. Depending on how the customer uses AguMail, it can include:

  • Contact details: email address, name, phone number, time zone, tags and any custom fields the customer adds.
  • Consent records: how and when someone subscribed or confirmed, and, for signup forms, the IP address they subscribed from.
  • Email engagement: deliveries, bounces, complaints, unsubscribes, opens and clicks. Emails can include a tracking pixel and links that pass through our tracking domain, which record opens and clicks with the browser and device type. Open data is approximate because many email apps load or block images automatically.
  • Store data: orders, carts and products, when the customer connects a store or sends them through our API or WooCommerce plugin. The WooCommerce plugin also records the email address a shopper types at checkout, or in the store's login or registration form, before they submit it, so an abandoned cart, and the products that shopper goes on to view, can be followed up. It keeps the carts it follows in the store's own database.
  • Website activity: pages viewed and products browsed on the customer's own website, when the customer installs our site script. The script sets two first-party cookies on the customer's site, agm_v and agm_e, which last one year and recognize a visitor who arrived from a tracked email, signed up, or was recognized by the store, for example as a logged-in customer. For a shopper the store recognizes, agm_e also holds a signature from the store confirming it identified them. Our WooCommerce plugin sets a 30-day cookie to attribute orders to emails.

Signup forms and hosted pages. Forms collect the fields the customer chooses, and we record the subscriber's IP address to prove consent and to block automated signups. The customer can turn on double opt-in for a form, so a new subscriber is asked to confirm by email. If the customer turns on Google Analytics or Meta Pixel for a hosted page, those tools load only after the visitor accepts the page's consent banner, unless the customer turns the banner off, and the data they collect goes to Google or Meta under the customer's own account.

Unsubscribing. Every marketing email sent through AguMail includes an unsubscribe link and supports one-click unsubscribe in email apps. The same page lets a subscriber choose topics or pause emails for 30 days. When someone unsubscribes, complains or bounces, we keep their address on that customer's suppression list, even if the customer later deletes the contact, so they are not emailed again by mistake. The entry is lifted only if that person subscribes again and confirms by email, or undoes the unsubscribe on the page where they made it. A bounced address stays blocked. The suppression list is deleted when the customer deletes their account.

Your rights as a subscriber. To access, correct or delete your data, or to stop receiving emails, contact the business that emails you, since it controls your data. We help our customers answer these requests. If you contact us directly, we will pass your request to the right business where we can identify it.

We never sell subscriber data, never use it to market AguMail, and never send customers' contact lists to AI providers.

5. Writing assistant and AI providers

When a customer uses the writing assistant or another feature that generates content, we send our AI providers the context that feature needs. That can include the business name and description, the text being edited, the website's text and screenshots, product names and prices, the names of tags, segments and forms, and the size of the audience. We do not send contact lists. Our providers are Anthropic (Claude), Google (Gemini) and DeepSeek, depending on the feature. DeepSeek processes data in China. We do not use customer content to train AI models, and our providers handle it under their own terms for business use of their services.

6. Service providers

These providers process personal data for us:

  • Amazon Web Services (United States): hosting, database, email delivery (Amazon SES) and file storage (Amazon S3).
  • Stripe and Link (United States): payments. Sold through Link, LLC is the merchant of record for our plans and handles payment data as an independent controller under Link's privacy policy.
  • Anthropic (United States): AI features (Claude).
  • Google (United States): AI features (Gemini), website analytics (Google Analytics and Google Tag Manager), advertising (Google Ads), web fonts (Google Fonts), and the mailboxes where we receive support emails (Google Workspace).
  • Meta (United States): advertising on Facebook and Instagram (Meta Pixel).
  • Reddit (United States): advertising on Reddit (Reddit Pixel).
  • DeepSeek (China): AI features.
  • ScreenshotOne: screenshots of the websites customers ask us to read.

We also use services that receive no personal data from us: Pexels, for stock photos found by topic, and Cloudflare, for our domain name servers.

Beyond these providers, we share personal data only when a customer tells us to (for example, email goes to the recipient's mailbox provider, and data goes to the integrations, webhooks and analytics tools a customer connects); when the law requires it or it is needed to protect our rights, our users or the public; and to a buyer or successor if AguMail is involved in a merger, acquisition or sale of assets.

7. International transfers

AguMail is based in the United States, and we and our providers process personal data in the United States, and in China for DeepSeek. These countries may not protect personal data in the same way as the country you live in. Where our providers offer safeguards such as the EU Standard Contractual Clauses, we rely on them. Customers who need a transfer mechanism for subscriber data should see our Terms of Service.

8. How long we keep data

We keep customer data for as long as the account is open. A customer can delete their account at any time from Settings → Account → Danger zone. Deletion cancels billing and permanently erases the account, contacts, campaigns, templates, automations, forms, tracking data, suppression list, uploaded files and API keys. After deletion we keep only:

  • records of administrative actions taken on the account, which include its email address, for security and audit purposes;
  • retired signup page addresses, which stay reserved so they cannot be taken over, with no link to the account;
  • billing records that Link and Stripe keep under their own legal obligations; and
  • copies in backups and logs, until they expire.

When a customer deletes a single contact, we erase the contact record but keep its suppression entry, as described in Section 4.

When someone signs up on a form with double opt-in and does not confirm within 30 days, we delete the contact their signup created.

9. Security

We protect personal data with measures such as encryption in transit over public networks, access limited to the people who need it, hashed passwords, and logging of administrative actions. No system is completely secure. If a breach affects your personal data, we will notify you and the relevant authorities as the law requires.

10. Your rights

Depending on where you live, you may have the right to access, correct, delete or export your personal data, to object to or restrict how we use it, and to withdraw consent. Customers can edit most account details in Settings and export their contacts from the app. For anything else, email us from the address on your account and we will respond within the time the law requires. If you are in the EU or the UK, you can also complain to your data protection authority. We will not treat you differently for exercising these rights.

11. Children

AguMail is a service for businesses and is not meant for anyone under 18. We do not knowingly collect personal data from children, and our Terms do not allow customers to upload data about children under 16.

12. Changes to this policy

We may update this policy from time to time. The date at the top shows the current version, which applies from that date.

13. Contact

AguMail LLC, Seattle, Washington, United States. Privacy questions and requests: mihai@agumail.com.