Coming soon email template

Announce a drop and open a waitlist before launch day

This email gives a date, a time, three prices and a reason to join the waitlist. A reader knows exactly what goes on sale Friday at 8 am and how to get in 12 hours early.

Volt9:41 am

The next drop: headphones, a watch, a keyboard

Waitlist orders open Friday at 8 am, 12 hours before everyone else.

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Live preview

The business and customer are made-up examples. Photos come from Pexels. Every word, color and picture can be changed in AguMail.

How it gets sent

Sending this email as a campaign

This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.

  • Whole list, or a saved segment on Starter and above
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Why it works

Why this email works

  1. 1The date and time appear in the first two lines. Friday at 8 am sits in the top label, in the preview text and in the opening sentence. A reader never has to scroll back to find out when the drop starts.
  2. 2The offer is a head start, not a discount. Waitlist members order 12 hours early and stock is about 400 units. That gives someone a reason to sign up at full price instead of waiting for a sale.
  3. 3Three items, three prices, one short list. Halo headphones at $129 a pair, the Series 9 Watch at $379 and the Keyline 68 at $89 each. The reader can decide what they want before the drop opens.
  4. 4A free return answers the last hesitation. Send it back within 30 days and Volt covers the label. It sits right after the note about the last drop selling out in 40 minutes, where doubt is highest.

Every word, set out as text

Subject
The next drop: headphones, a watch, a keyboard
Preview text
Waitlist orders open Friday at 8 am, 12 hours before everyone else.

Free shipping over $75 · Early access Friday 8 am

Coming soon

Three new gadgets, live Friday

Hi Alex,

The next Volt drop lands Friday at 8 am, and it's three things we use daily: Halo headphones, the Series 9 Watch, and our yellow Keyline 68 keyboard.

Waitlist members order 12 hours before everyone else. Stock is small, about 400 units total.

Join the waitlist

In this drop

Halo over-ear headphones

$129 pair

Series 9 Watch, 41mm

$379 now

Keyline 68 mechanical keyboard

$89 each

Why join the waitlist

01

Get in 12 hours early

Waitlist members can order Friday at 8 am, before the store opens to everyone.

02

Skip the sellout

The last drop sold out in 40 minutes. Waitlist orders ship the same day they're placed.

03

Return it for free

Not the right fit? Send it back within 30 days and we cover the label.

The drop goes live Friday at 8 am

Get early access

Waitlist members get early access Friday at 8 am. No payment needed to join.

You're on this list because you signed up for Volt drop alerts.

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