Coming soon email template
Announce your opening date and fill the first week
A grand opening email has to answer three things: when you open, what it costs and how to book. This one puts the date in the subject line and the code in the preview text.
Stillwater Yoga9:41 am
Stillwater Yoga opens November 8
Classes, massage and tea on Main Street in Springfield. Code OPEN20 takes 20% off.
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The date leads the subject line. Stillwater Yoga opens November 8 is the whole subject, and the preview text behind it carries the street, the discount and the code. Nobody has to open the email to find out when the doors open.
- 2Times and prices do the persuading. Classes run 6 am to 8 pm, the first class is $10 through November, a 60-minute Swedish massage is $95 and a 50-minute facial is $80. A reader can decide whether this fits their week before clicking anything.
- 3The offer comes with an end date. Code OPEN20 takes 20% off a first month of classes and off massages and facials, and the line under the button says November 8 to December 8, one use per person. A code with a deadline gives people a reason to book this week.
- 4The quiet room sells the place. Low light and no chanting tells a nervous beginner what the class will feel like, and ginger tea and hot towels after class describe something a price list cannot. Small details like these are what a reader remembers on the day they choose a studio.
Every word, set out as text
- Subject
- Stillwater Yoga opens November 8
- Preview text
- Classes, massage and tea on Main Street in Springfield. Code OPEN20 takes 20% off.
Grand opening
Our doors open November 8
Hi Alex, Stillwater Yoga opens on Saturday, November 8. We built two studios, a treatment room and a quiet room with tea, all on Main Street in Springfield.
Classes run 6 am to 8 pm. Book a mat, a massage or both. First class is $10 through November.
Opening offer
20% off
your first month of classes
Join unlimited classes for $79 a month, $63.20 with the code. Massages and facials are 20% off too.
Code OPEN20
Book your visit
Code OPEN20, valid November 8 to December 8. One use per person.
Opening week at Stillwater
Yoga
Slow Flow, 6 am and 6 pm
Forty-five minutes, low light, no chanting. Mats, blocks and towels are here, so bring water and socks if you like.
Spa
Massage and facial rooms
Swedish massage is $95 for 60 minutes. A 50-minute facial is $80. Both come with the 20% opening discount.
Tea
The quiet room
Ginger tea and hot towels after class. Stay as long as you want.
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