Coming soon email template

Open pre-orders with the whole line, prices and a dated code

A one-off campaign for the day pre-orders open, with all four candles, what each one costs, and when it ships. Start from it in AguMail and swap in your own scents and dates.

Ember9:41 am

Pre-order the fall candles, 20% off

Four new scents ship November 18. Code EMBER20 takes 20% off until November 10.

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Live preview

The business and customer are made-up examples. Photos come from Pexels. Every word, color and picture can be changed in AguMail.

How it gets sent

Sending this email as a campaign

This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.

  • Whole list, or a saved segment on Starter and above
  • Send now or at a scheduled time
  • Opens and clicks reported for every send

Why it works

Why this email works

  1. 1The subject line names the discount. 20% off sits in the subject and the ship date sits in the preview text, so the reader knows what they get and when it arrives before opening anything.
  2. 2Every candle has a price and a burn time. Amber glass, 9 oz, 55 hour burn, $34 each. Someone picking a scent has the facts in front of them instead of scrolling a shop page.
  3. 3The offer has an end date in two places. November 10 appears in the preview text and again in the fine print, with the time zone and the one-use limit, so nobody has to guess when the code stops working.
  4. 4It says why each person got it. One line at the bottom mentions the waitlist. People who do not remember signing up for candle news can see how they landed on the list.

Every word, set out as text

Subject
Pre-order the fall candles, 20% off
Preview text
Four new scents ship November 18. Code EMBER20 takes 20% off until November 10.

Fall collection

Pre-orders open today

Hi Alex,

Four new candles go up for pre-order today: Fig and Cedar, Ember Woodsmoke, Orchard Apple, and Winter Kitchen. Every order ships November 18, and the code below takes 20% off.

Poured by hand

Each candle is poured in our Springfield studio, in batches of 60, and cured four days before it ships.

Fig and Cedar

Amber glass, 9 oz, 55 hour burn

$34 each

Ember Woodsmoke

Matte ceramic, 8 oz, 45 hour burn

$29 each

Orchard Apple

Clear glass, 9 oz, 55 hour burn

$34 each

Winter Kitchen

Frosted glass, 8 oz, 45 hour burn

$29 each

Pre-order offer

20% off

The whole fall line, through November 10

Pre-orders ship November 18. Enter the code at checkout, and it applies to every candle in the fall line.

Code EMBER20

Pre-order now

Code EMBER20 is valid on pre-orders placed through November 10 at 11:59 pm CT. One use per customer.

You are getting this email because you joined the Ember waitlist.

Make this template your own

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  1. 1

    Use the template

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  2. 2

    Make it your business

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  3. 3

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