Promotion email template
Turn past guests into gift card buyers before the holidays
A gift card email gives people who already stayed with you a reason to come back, or to send someone else. This one leads with $30 off and explains what the card covers before asking for the sale.
Hotel Aster9:41 am
Gift cards, $30 off through December 20
A night, breakfast or dinner at Hotel Aster, picked by the person you give it to.
Free on every plan · No credit card to start
Live preview
How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The offer is in the subject line and the heading. Recipients see $30 off and the December 20 cutoff before they open anything, and both facts appear again as the first thing on the page. Nobody has to scroll to find out what the email is about.
- 2The code sits right above the button. Code ASTER30 gets its own line, then the Buy a gift card button. A reader who decides in the first few seconds does not have to hunt for the code or scroll back up to find it.
- 3It answers what the card actually buys. A room from $189, breakfast served 7 to 10 am, dinner from $65 Thursday to Sunday. Someone deciding on a $150 gift can picture the night, the breakfast or the dinner it goes toward without leaving the email.
- 4The review is specific and signed with a city. Margaret R. of Chicago names two nights in October, plus the bed, the breakfast and the quiet. It reads like a guest wrote it, and it sits just above the line that says why the email arrived.
Every word, set out as text
- Subject
- Gift cards, $30 off through December 20
- Preview text
- A night, breakfast or dinner at Hotel Aster, picked by the person you give it to.
Gift cards
$30 off
Gift cards of $150 or more, through December 20
A gift card covers a night in one of our 18 rooms, breakfast for two, or dinner in the dining room. It arrives by email within an hour, or in the mail in three days.
Code ASTER30
Buy a gift card
Valid on gift cards of $150 or more. One code per order. Expires December 20 at 11:59 pm CT. Cards never expire.
What the card covers
Cozy room with a view
Eighteen rooms, each with a king bed and windows that open to the lawn.
From $189 a night
Breakfast included
Buttermilk pancakes, eggs, fruit and coffee, served 7 to 10 am daily.
7 to 10 am
Dinner for two
The dining room serves a four-course menu Thursday to Sunday, 5 to 9 pm.
From $65
How the card works
01
Pick an amount
Choose $150, $250 or $400. $150 or more gets the $30 off.
02
Pay and send it
Pay online and the card arrives by email within an hour. Add a note and a send date if it is a gift.
03
Use it any time
The card covers room nights, breakfast and dinner, and it does not expire.
We used our gift card for two nights in October and came home wishing we had booked three. The bed, the breakfast, the quiet.
MARGARET R., CHICAGO
You get these emails because you stayed with us or asked for news.
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