Promotion email template
Turn a holiday gift guide into orders by December 18
Three pieces, one price limit, and a ship-by date the reader can act on. This template gives a jewelry shop a gift guide that reads like a person wrote it.
Gilded9:41 am
Three gifts, all under $150
Gold fill, pearls and stacking rings, wrapped and ready by December 18.
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The price ceiling is in the subject line. Three gifts, all under $150 tells the reader the whole offer before they open. Nobody has to click to find out whether this is in their budget.
- 2The deadline comes with something the buyer gets. Order by December 18 and the shop wraps it in the linen box, ribbon and all. That turns a cutoff date into a reason to order now instead of a warning.
- 3A named customer says what arrived. Maya R. mentions the pearl drops, the dinner she wore them to, and the box. Details a reader can picture do more than a row of stars.
- 4Each piece comes with a price and a metal. Pendant, pearls, rings, listed with what they cost and what they are made of, so the reader can choose without opening a product page. Three facts beat a grid of forty items.
Every word, set out as text
- Subject
- Three gifts, all under $150
- Preview text
- Gold fill, pearls and stacking rings, wrapped and ready by December 18.
The gift guide
Gifts that get worn, not shelved
Hi Alex,
Most gift guides are a list of things nobody wants.
This one has three pieces from the shop, all under $150, all in stock.
Order by December 18 and we will wrap them in the linen box, ribbon and all.
Free shipping on orders over $150, through December 18. Everything ships in 1 to 2 days.
Shop the gifts
Three gifts, all under $150
Solstice pendant
$88, 14k gold fill
Baroque pearl drops
$120, gold plate
Stacking ring trio
$132 for three
I gave the pearl drops to my sister and she wore them to dinner that night. The box alone looked like something from a department store.
Maya R., Chicago
Ships in 1 to 2 days
Free returns to Jan 15
Gift wrap included
You are on this list because you signed up at Gilded.
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