Email templates
Promotion email templates you can edit
A promotion email works best when it names one offer and one end date. The four templates below are ready to copy, and every word in them can be changed.
4 templates, free on every planTemplatesWhen to sendSubject linesQuestions
Promotion templates
Boutique hotel and B&B
Hotel gift card promo email
“Gift cards, $30 off through December 20”
Jewelry shop
Jewelry gift guide promotion
“Three gifts, all under $150”
Software companies
Annual plan discount email
“30% off Loopwise annual plans, November 28 to December 1”
Toys shop
Free shipping promotion email
“Free shipping on orders of $35 or more”
The guide
How to write promotion emails
When to send it
Send a promotion email when you have one thing to say: a sale, a new arrival, free shipping week, or a quiet stretch you want to fill. Choose the offer first, then pick the template that matches its shape.
Who gets it depends on the offer. A gift card push can go to everyone who has bought from you before. A discount on one category suits a saved segment of customers who bought in that category. Free shipping works for the whole list.
Skip it in a week when nothing is new. If the only news is that you are still open, wait for a better reason.
Timing
Put the offer in the subject line and the end date in the first two lines. For a sale that runs a week, send on a Tuesday or Wednesday morning, early enough that people have days left to use it.
One email is enough for a short offer. If the sale runs two weeks, send one at the start and a short reminder on the last day.
Subject lines
Hotel Aster9:41 am
A thank you for our regulars
Hotel Aster9:41 am
Our sale starts today
Hotel Aster9:41 am
The sale ends Sunday
Hotel Aster9:41 am
Free shipping this weekend
Hotel Aster9:41 am
Gifts for everyone on your list
Hotel Aster9:41 am
One week only, in store and online
Hotel Aster9:41 am
Your favorite is back, and on sale
Hotel Aster9:41 am
Book now and save on your first visit
Hotel Aster9:41 am
A small gift for the people who come back
Hotel Aster9:41 am
Open this one before Sunday
How AguMail sends it
AguMail sends this as a campaign. It can go to your whole list, or to a saved segment on Starter and above, right away or at a scheduled time. Campaigns are on every plan, Free included.
Every template in the library is free on every plan. Using one copies it into your account and opens it in the email editor, where you change the words, colors and pictures. If you want a starting draft, the writing assistant can write the email from the business details saved in AguMail, and you read and approve it before it goes out.
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
Common questions about promotion emails
How often should I send a promotion email?
Less often than you might think. One strong offer a month is plenty for most shops, with an extra one around a holiday or a slow week. When you send every week, the ones that matter stop standing out.
Can I send a promotion to only part of my list?
Yes. On Starter and above, a campaign can go to a saved segment, such as customers who bought a particular product or who have not visited in a while. On Free, a campaign goes to the whole list.
What can I promote if I do not want to discount?
Free shipping, a bundle at one price, early access for regulars, a gift card, or a new arrival. The offer still needs a clear end date, so the email has a reason to be sent now.
Do I need a coupon code?
Not always. A sale that applies to everything in the shop needs no code. A code helps when you want to count how many orders came from the email.
Does the template cost anything?
No. Every template in AguMail's library is free on every plan, Free included. There is a 14-day free trial with every feature, and no credit card is needed to start.
Ready to send your promotion email?
Pick a template, make it your business in the editor, and let AguMail send it.
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More kinds of email:Abandoned cart emailsAnnouncement emailsBack in stock emailsComing soon emailsEvent emailsLoyalty & rewards emailsNewsletter emailsProduct launch emailsReview request emailsSale emailsThank you emailsWelcome emailsWin-back emails