Welcome email template
Tell new clients who is behind the chair
An email from the owner: how the shop started, who is on the floor now, what happens on a first visit, and what each service costs. Copy it, then swap in your own story.
Shear & Co9:41 am
Our story, starting with one chair
Marcus on the first lease, the four chairs, and what a first visit is like.
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Welcome Series
Starts when
someone joins the list
Right away
Welcome email
2 days later
Our storyThis email
3 days later
Where to start
Why it works
Why this email works
- 1It is written by the owner, not the shop. Marcus signs it with his name and his job, and mentions cutting hair in his sister's kitchen before he had the lease. A new client finds out who will be holding the clippers.
- 2The details are dates and names. One chair in 2011, four barbers and two stylists now, Dana on color since 2014. Ray will tell you what he thinks of your part, politely. Lines like these are what a reader remembers.
- 3Each service comes with a price. Haircut $38, beard $25, highlights from $130, each with a sentence on what happens and how long it takes. Nobody has to call the shop to ask what a cut costs.
- 4It ends with one clear action. Book an appointment sits under the prices, with hours and walk-in times below it. A first-time reader gets the cost, the time and the next step on one screen.
Every word, set out as text
- Subject
- Our story, starting with one chair
- Preview text
- Marcus on the first lease, the four chairs, and what a first visit is like.
Since 2011
Fourteen years on Main Street
One chair in 2011. Four now, plus two sinks and a steady line on Saturday mornings. Same corner, same owner, same clippers.
Hi Alex,
I cut hair in my sister's kitchen for eight years before I had enough saved to sign a lease. Shear & Co opened in March 2011 with one chair and a folding table for the till.
We are four barbers and two stylists now. Dana has been here since 2014 and does most of the color. Ray runs the barber side and will tell you what he thinks of your part, politely.
On a first visit we take twenty minutes to ask what you want before the clippers come out. Book a haircut and see.
See you in the chair,
Marcus
Owner and barber
What happens in the chair
Most booked
Haircut
A wash, a cut and a finish, $38. Thirty minutes, or forty-five if you have a lot of hair.
Barber side
Beard
Hot towel, straight razor or clippers, $25. Ray finishes with a cold towel and a bit of balm.
Color
Highlights
Full foil from $130, gray blending from $65. Dana will quote you at the chair.
I brought a photo of a haircut I liked and Marcus matched it in one go. Four years later I still drive past two other shops to get here.
PRIYA M., CUSTOMER SINCE 2019
Book your next haircut
Book an appointment
Open Tuesday to Saturday, 9 am to 6 pm. Walk-ins welcome before noon.
You get these emails because you signed up at Shear & Co.
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