Welcome email template
Turn a new signup into a first order with 15% off
This welcome email gives 15% off a first order, sets out a three-step routine with the price and size of each product, and closes with a note from the founder. You can change every word in AguMail.
Dewpoint9:41 am
15% off your first Dewpoint order
Plus the three-step routine we tell everyone to start with.
Free on every plan · No credit card to start
Live preview
How it gets sent
How the Welcome Series flow sends it
Once the flow is turned on, AguMail sends this email by itself every time it should go out.
This flow runs on every plan, Free included.
Welcome Series
Starts when
someone joins the list
Right away
Welcome emailThis email
2 days later
Our story
3 days later
Where to start
Why it works
Why this email works
- 1The discount has a code and a limit. Code DEW15 sits under the label Your first order, with one use per customer and no minimum on the next line. Nobody has to write in to ask how it works.
- 2The routine lists prices, not adjectives. Cleanse, hydrate, seal: three steps for morning and night, with $24, $38 and $29 next to the sizes. A first-time buyer can add up the order before clicking Start shopping.
- 3A verified buyer answers the obvious question. Maya R. names rosacea and says the serum did not sting. The Verified buyer label under her name is what makes that line count for someone with reactive skin.
- 4The founder note asks for a reply. Nadia says why the formulas are short and offers to help pick a product, so a question gets an answer from the person who made it. In the welcome flow this email goes out the moment someone joins, with two more emails after it.
Every word, set out as text
- Subject
- 15% off your first Dewpoint order
- Preview text
- Plus the three-step routine we tell everyone to start with.
Welcome offer
15% off your first order
Hi Alex,
Dewpoint makes short, fragrance-free formulas for skin that reacts to everything else. Eleven ingredients or fewer, every one of them printed on the label.
Your first order
Code DEW15
One use per customer, no minimum.
Start shopping
Three steps, morning and night
Step 1: Cleanse
Cloud Milk Cleanser lifts sunscreen and sweat without stripping.
$24, 5 oz
Step 2: Hydrate
Three drops of the Dew Serum on damp skin, morning and night.
$38, 1 oz
Step 3: Seal it in
Barrier Balm with squalane and grapefruit peel oil, 2 oz tube.
$29, 2 oz
I have rosacea and the serum is the first thing in years that did not sting. Two weeks in, my cheeks are calm.
Maya R., Ohio
Verified buyer
A note from the founder
Dewpoint started in a Chicago apartment kitchen in 2019, after our founder spent a year patch testing 40 moisturizers that all made her face burn. We make short formulas for reactive skin.
Questions about which one to start with? Just reply.
Take care,
Nadia
Founder
Free shipping over $40
Ships in 2 days
Returns within 30 days
You get these emails because you signed up at dewpoint.com.
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Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Turn on the Welcome Series flow and it goes out by itself.
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