Abandoned cart email template

Bring back the shopper who left two bags in the cart

This email shows the bags still waiting, the subtotal, and the 48 hours left on the cart. Every word of it is a starting point you can rewrite for your own shop.

Hold9:41 am

Your cart at Hold is still saved

Two bags, free shipping, saved for 48 hours.

Free on every plan · No credit card to start

Live preview

The business and customer are made-up examples. Photos come from Pexels. Every word, color and picture can be changed in AguMail.

How it gets sent

How the Abandoned Cart Recovery flow sends it

Once the flow is turned on, AguMail sends this email by itself every time it should go out.

This flow runs on the Commerce plan, from $69 a month, and in the free trial.

It needs: A store connected through WooCommerce, or carts sent through the AguMail API

Abandoned Cart Recovery

  1. Starts when

    a shopper leaves a cart untouched for an hour

  2. Right away

    Cart reminderThis email

  3. 1 day later

    Last nudge

  4. The shopper orders.

Why it works

Why this email works

  1. 1It names both bags and what fits inside. The olive canvas tote gets a line about water-resistant canvas, white leather handles and a 15-inch laptop. The tan crossbody gets full-grain leather and a brass clasp. A shopper does not have to open a link to remember what they picked.
  2. 2The 48-hour window is said twice. The preview text reads two bags, free shipping, saved for 48 hours, and the opening paragraph repeats the deadline. The shopper learns the cart will not sit there forever, without being scolded for leaving.
  3. 3Price answers sit in one block. The $160 subtotal, free shipping over $75, 30-day returns and a 2-year hardware warranty appear together. Anything a bag buyer usually emails to ask is already on the screen.
  4. 4One customer quote about one bag. Sarah M. in Chicago writes about carrying the tote through three airports and a week at the beach, and says the handles have not darkened. That is a story about the canvas holding up after travel, not a star rating.

Every word, set out as text

Subject
Your cart at Hold is still saved
Preview text
Two bags, free shipping, saved for 48 hours.

Still in your cart

Your bags are still here

Hi Alex, you added two bags and stopped before checkout. Your cart is saved for 48 hours, so you can pick up where you left off.

Olive canvas tote

Water-resistant canvas, white leather handles, fits a 15-inch laptop.

$68 each

Tan leather crossbody

Full-grain leather, adjustable strap, brass clasp, fits a phone and wallet.

$92 each

Subtotal

Shipping

$160 USD

Free ship

Free shipping over $75

30-day returns

2-year hardware warranty

I carried the tote through three airports and a week at the beach. The canvas still looks new, and the handles have not darkened.

SARAH M., CHICAGO

You get this email because you left items in your cart at Hold.

Make this template your own

Start from this design, put your own business in it, and let AguMail send it.

  1. 1

    Use the template

    It opens in the AguMail editor as your own copy, ready for your words and pictures.

  2. 2

    Make it your business

    Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.

  3. 3

    Send it, or let it send itself

    Turn on the Abandoned Cart Recovery flow and it goes out by itself.

No credit card to start · 14-day free trial · Cancel anytime