Abandoned cart email template
Bring back the cart a shopper left, with the details they saw
This email goes out an hour after a cart goes quiet. It shows the two items again, the price together, and settles the shipping question before the shopper asks it.
Dewpoint9:41 am
Your Dewpoint cart is still saved
Barrier Serum and Cloud Cream, $82 together. Free shipping over $50.
Free on every plan · No credit card to start
Live preview
How it gets sent
How the Abandoned Cart Recovery flow sends it
Once the flow is turned on, AguMail sends this email by itself every time it should go out.
This flow runs on the Commerce plan, from $69 a month, and in the free trial.
It needs: A store connected through WooCommerce, or carts sent through the AguMail API
Abandoned Cart Recovery
Starts when
a shopper leaves a cart untouched for an hour
Right away
Cart reminderThis email
1 day later
Last nudge
The shopper orders.
Why it works
Why this email works
- 1It names both items instead of saying cart. The serum and the cream each get their own heading, the ingredients, the size, and the price. A shopper sees the exact pair they were deciding between, not a generic nudge.
- 2The 24-hour hold gives a reason to act now. Carts hold for 24 hours, then the stock goes back on the shelf. That is the shop's own rule, stated in one line, with no invented countdown timer.
- 3A review answers the skin-type worry. Maya R. writes about oily, sensitive skin and redness, which is the question a first-time serum buyer usually has. The quote is marked verified and tied to the serum by name.
- 4The reply goes to a person within a day. Address changes and removed items get handled before checkout, so a shopper can fix the order rather than walk away from it. The email also carries the 30-day returns line.
Every word, set out as text
- Subject
- Your Dewpoint cart is still saved
- Preview text
- Barrier Serum and Cloud Cream, $82 together. Free shipping over $50.
Still in your cart
Your cart is still saved
Hi Alex, the two items you picked are still saved in your cart. Carts hold for 24 hours, then the stock goes back on the shelf.
The serum you left
3% niacinamide and 1% zinc, in a light base that sinks in fast. 30 ml amber glass bottle.
Barrier Serum, $48
The cream you left behind
Cloud Cream is a rich night moisturizer with squalane and oat. Use a pea-sized amount after serum. 50 ml jar, about three months of nightly use.
Cloud Cream, $34
Shipping and tax
At checkout
Free shipping over $50
30-day returns
Ships in 1 to 2 days
I have oily, sensitive skin and the Barrier Serum is the first one that did not sting. Two weeks in, my cheeks are calm and the redness around my nose is gone.
Maya R., Ohio
Verified buyer, Barrier Serum
Questions about your order?
Reply to this email and a person on our team answers within a day. You can also change your shipping address or remove an item before you check out.
You get this email because you left items in your cart at Dewpoint.
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Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Turn on the Abandoned Cart Recovery flow and it goes out by itself.
No credit card to start · 14-day free trial · Cancel anytime