Abandoned cart emails that bring the shopper back

Send it to shoppers who put something in a cart and left the site without ordering. Someone who only browsed is a different email, or no email at all.

It suits a shop selling anything, from a bag someone buys on impulse to a sofa someone thinks about for a week. Each shopper sees their own items in the email.

Keep the email to what they picked out and a link back to the cart. A shopper who left a cart already knows the product; the job is to make checkout easy to find again.

In AguMail the cart flow starts when a shopper leaves a cart untouched for an hour. The Cart reminder goes out right away, and a second email, Last nudge, follows one day later. Both stop the moment the shopper places an order.

Two emails is the shape of it: a reminder while the cart is still fresh, then one nudge the next day. Shops selling made-to-order furniture or wedding dresses can stretch the gap, but a day between the two emails suits most stores.

AguMail sends this as a flow, so it goes out by itself once you turn it on. The trigger is an hour of no activity on a cart, the Cart reminder fires immediately, and the Last nudge follows a day later. The flow stops as soon as the shopper orders.

Cart flows run on the Commerce plan, from $69 a month, and in the free trial. Your store needs to be connected through WooCommerce, or carts sent through the AguMail API. Choosing one of the templates copies it into your account and opens it in the editor, where every word, color and picture can be changed.