Abandoned cart email template

Bring back the shopper who left two pieces in the cart

It lists the exact items, says how few are left, and holds the cart for 48 hours. AguMail sends it an hour after the cart goes quiet, and the flow stops when the shopper orders.

Hearth9:41 am

Still in your cart: linen throw and bud vases

Both pieces are running low. Free shipping on orders of $75 or more.

Free on every plan · No credit card to start

Live preview

The business and customer are made-up examples. Photos come from Pexels. Every word, color and picture can be changed in AguMail.

How it gets sent

How the Abandoned Cart Recovery flow sends it

Once the flow is turned on, AguMail sends this email by itself every time it should go out.

This flow runs on the Commerce plan, from $69 a month, and in the free trial.

It needs: A store connected through WooCommerce, or carts sent through the AguMail API

Abandoned Cart Recovery

  1. Starts when

    a shopper leaves a cart untouched for an hour

  2. Right away

    Cart reminderThis email

  3. 1 day later

    Last nudge

  4. The shopper orders.

Why it works

Why this email works

  1. 1It names the throw and the vases, not a cart. The subject line says what is waiting, and the first line of the email repeats both pieces by name. A shopper can tell at a glance that this is about their own cart and not a general sale.
  2. 2Stock counts give a reason to go back now. The throw shows 4 left and the copy says both pieces are running low. That is a real detail from the shop, and it turns a friendly reminder into something with a little urgency behind it.
  3. 3A 48-hour hold sets a clear window. The email says the cart is saved for 48 hours, then repeats it just above the button. The shopper knows how long they have, and the button takes them straight back to the cart.
  4. 4A verified review sits beside the throw. Dana R. from Boise says the color matched the photo and the throw arrived two days early. That answers the question a decor shopper asks before buying, which is whether the color looks like the picture.

Every word, set out as text

Subject
Still in your cart: linen throw and bud vases
Preview text
Both pieces are running low. Free shipping on orders of $75 or more.

Low in stock

Two pieces from your cart, held for you

Hi Alex,

You left a Washed Linen Throw and an Amber Bud Vase Set in your cart. We are holding them for 48 hours, and both are running low.

Washed linen

Washed Linen Throw

Stonewashed European flax in a soft blue-gray. It gets softer with every wash and drapes over a sofa back or the end of a bed.

$68, 4 left

Amber glass

Bud Vase Duo

Two hand-blown amber vases, 7 and 9 inches tall, with a bundle of dried bunny tail grass. The glass warms in afternoon light.

Set of 2, $34

The throw arrived two days early and the color matches the photo exactly. Second order from Hearth this year.

Dana R., Boise

Verified buyer

Your cart is saved for 48 hours

Return to your cart

Free shipping on orders of $75 or more through November 30.

Free returns, 30 days

Ships within 2 days

Questions? Visit our Help page

You get this email because you left items in your Hearth cart.

Make this template your own

Start from this design, put your own business in it, and let AguMail send it.

  1. 1

    Use the template

    It opens in the AguMail editor as your own copy, ready for your words and pictures.

  2. 2

    Make it your business

    Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.

  3. 3

    Send it, or let it send itself

    Turn on the Abandoned Cart Recovery flow and it goes out by itself.

No credit card to start · 14-day free trial · Cancel anytime