Announcement email template
Tell your list the second location opens November 14
A new room is news your regulars will act on. This announcement gives them the date, the seats, the oven, and a button to book a table.
Olive & Ash9:41 am
Our second location opens November 14
Same menu, a wood-fired oven, and 60 more seats.
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
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Why it works
Why this email works
- 1The date is in the subject line. November 14 sits where a reader sees it before opening the email. The preview text answers the next question with the menu, the oven and 60 more seats.
- 2Numbers do the selling. 60 seats, 18 on the patio, 7 am weekday opening. Three short lines a reader can picture, in place of a paragraph about how excited everyone is.
- 3The oven has its own section. Proofing time, the hour pizza starts, and what a Margherita costs. Anyone deciding whether to book for dinner gets what they need in one screen.
- 4One button, one action. Book a table, with walk-ins and kitchen hours in the line underneath. The email asks for one thing and says what happens if they simply show up.
Every word, set out as text
- Subject
- Our second location opens November 14
- Preview text
- Same menu, a wood-fired oven, and 60 more seats.
Second location
Our second café opens November 14
Hi Alex,
We signed the lease in March. On November 14 at 7 am the doors open: same menu, a bigger kitchen, and 60 more seats.
The new room
Seats 60, plus a pizza oven
60
seats inside
18
seats on the patio
7 am
weekday opening
Wood-fired oven
The oven runs at 900 degrees
Pizza goes in at 11:30 am and stays until close. The dough proofs for 48 hours; the Margherita is $16 and the sausage and fennel is $18. Also by the slice.
Come see the new room on November 14
Book a table
Walk-ins welcome. Open daily from 7 am, kitchen until 10 pm.
You're on the Olive & Ash list from a past visit.
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