Announcement emails: say it once, clearly

Send an announcement when something changes for the person reading it: a second location, a new product line, longer opening hours, a service that now takes online bookings. If the change means they can do something they could not do last week, it belongs in an email.

Most announcements go to the whole list. Send to a saved segment when only one group is affected, like customers who bought a certain kind of product before, or regulars who visit one location.

Skip it for internal changes, a small price tweak, or anything you cannot explain in three lines. An announcement with no clear next step reads like noise.

Send once the details are fixed and you can answer questions about them. For an opening or a launch date, a week to ten days ahead gives people time to plan, and a short reminder a day before is enough.

One announcement is usually enough. If you add a reminder, send it as its own campaign to the same list or segment, and keep it shorter than the first.

An announcement sends as a one-off campaign, so it goes out when you choose. Pick the whole list, or a saved segment on Starter and above, and send now or set a time. Campaigns are on every plan, Free included.

Start from any template on this page. It is free on every plan, copies into your account and opens in the editor, where every word, color and picture can be changed. The writing assistant can draft the words from the business details saved in AguMail, and you read and approve the email before it goes out.