Loyalty & rewards email template
Fill tables in a slow month with a birthday dessert
A birthday month is a reason to book a table on a Tuesday. This email gives one dessert away with a main course and says exactly how to claim it.
Olive & Ash9:41 am
A free slice of cake for your birthday month
Chocolate cake or any dessert on the menu, November 1 to 30. Book a table.
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Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
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Why it works
Why this email works
- 1The offer runs all month, not one night. November 1 to 30 is printed in the preview text, so a reader with a quiet weekday can pick their own evening. Nobody has to rearrange plans around a single date.
- 2Dessert comes with a main course. One slice each, taken off the bill at the table. Tying the free dessert to a main course keeps the visit a full meal rather than a slice on its own.
- 3Three steps answer the question at the table. Come in, pick a dessert, show the email. The reader knows what to do before they book, and the server knows what comes off the check.
- 4The dessert menu does the selling. Chocolate tarts at $6.50 and panna cotta at $7.50 sit right under the offer, so the choice is made before the booking. The note about Friday and Saturday filling by 7 pm gives a reason to book ahead.
Every word, set out as text
- Subject
- A free slice of cake for your birthday month
- Preview text
- Chocolate cake or any dessert on the menu, November 1 to 30. Book a table.
Birthday month treat
A free slice for your birthday
Hi Alex,
November is your birthday month, so dessert is on us: a slice of chocolate cake or any dessert on the menu with a main course. Book a table and mention it when you sit down.
Reserve a table
From the dessert menu
Sourdough toast
$4.50 ea
Chocolate tarts
$6.50 ea
Strawberry panna cotta
$7.50 ea
How it works
Step 1
Come in for a meal
Order any main course at lunch or dinner, then tell your server it is your birthday month.
Step 2
Pick your dessert
Choose chocolate cake, a chocolate tart or strawberry panna cotta. One slice each.
Step 3
Show this email
Your server takes the slice off the bill. Book ahead for Friday and Saturday, the room fills by 7 pm.
THE TABLE CARD
One stamp per visit
4 of 8 visits
Free dessert at 8 visits
You get this email because you joined the Table Card at Olive & Ash.
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