Announcement email template
Announce a new collection with pieces, prices and a ship date
Hearth's fall collection email does the plain work well: a subject that names the pieces, a preview that gives the price and ship date, and a note from the founder about how they're made.
Hearth9:41 am
New ceramics, chairs and mugs from Hearth
Twelve pieces in the fall collection, from $38, shipping this week.
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Why it works
Why this email works
- 1The subject names three things for sale and who sent it. 'New ceramics, chairs and mugs from Hearth' tells a reader what the email is about and who it is from before they open it. There is no wordplay to decode in a full inbox.
- 2The preview text answers the shopper's first questions. Twelve pieces, from $38, shipping this week. A count, a starting price and a delivery window, all before the email opens.
- 3Three pieces with prices, not a wall of product shots. The bud vase at $38, the oak chair at $185, the mugs at $52 a set. A reader can decide what fits their budget without a click.
- 4The founder's note answers the worry about handmade. Glazed by hand, so the color shifts from piece to piece, and if something arrives chipped they cover shipping both ways. Naming the Iowa studio and the three years of working with it makes the small batch claim specific.
Every word, set out as text
- Subject
- New ceramics, chairs and mugs from Hearth
- Preview text
- Twelve pieces in the fall collection, from $38, shipping this week.
New collection
Twelve new pieces, made in small batches
The fall collection is twelve pieces, all made in small batches.
Stoneware vases glazed in slate and rust, an oak chair built to last, and a set of black mugs that hold a full 12 ounces.
Everything ships within two business days.
Three from the collection
Shop all 12 pieces
Stoneware bud vase
$38 each
Oak dining chair
$185 each
Set of four mugs
$52 a set
Hi Alex,
We have worked with the same pottery studio in Iowa for three years.
This collection adds an oak chair from a family shop in Wisconsin, and a bud vase small enough for a single stem.
The mugs hold 12 ounces and are dishwasher safe.
Every piece is glazed by hand, so the color shifts a little from one to the next.
If something arrives chipped, send it back and we cover the shipping both ways.
Orders over $75 ship free through Sunday.
All the best,
Maya
Founder and buyer
The fall collection is online now, twelve pieces from $38
Shop the collection
Free shipping on orders over $75, through Sunday.
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