Back in stock email template
Tell waiting customers the size, the price and the day it's back
A restock email has one job: say what came back, in which sizes, and what it costs, before the reader scrolls. This one does that in two lines, then answers what stops a sale.
Stride9:41 am
The Court Low is back in white
Sizes 5 to 12 restocked this morning. $98, free shipping over $75.
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Sending this email as a campaign
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Why it works
Why this email works
- 1The subject names the color that came back. Shoppers who wanted white and settled for gray last time know from the subject line alone whether this email is for them. The preview text then carries the facts they check first. Sizes 5 to 12, $98, free shipping over $75.
- 2Sizes and half sizes are in the first sentence. Someone who needs a 9 and a half finds that out before any scrolling. The restock time is there too, this morning, so the reader knows the email is current and not last month's news.
- 3The price is repeated, not implied. $98 shows up in the opening paragraph, again beside the leather and sole details, and once under the photo. Nobody has to click to find out whether the price moved since last spring.
- 4One customer line answers the fit question. The quote from Maya R. says she wore the pair for a ten hour travel day straight out of the box and came home with no blisters. That is the doubt that stops a shoe sale, said in a customer's words instead of yours.
Every word, set out as text
- Subject
- The Court Low is back in white
- Preview text
- Sizes 5 to 12 restocked this morning. $98, free shipping over $75.
Back in stock
The Court Low is back in white
Hi Alex, the white Court Low is back in stock as of this morning. Sizes 5 to 12, half sizes included, and it is still $98.
Full-grain leather, a rubber sole, and the same $98 as last spring.
Court Low in white
Worn with black leggings
Full-grain leather upper, a calfskin lining, and a 1 inch rubber sole. It breaks in after two or three wears and wipes clean with a damp cloth.
$98 a pair
Get yours
Free shipping over $75
Returns within 30 days
Sizes 5 to 12
I wore them for a ten hour travel day, straight out of the box, and came home with no blisters. Bought the gray pair a week later.
MAYA R., CHICAGO
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