Back in stock email template
Tell the customers who missed out that the piece is back
This is the email Hearth sends when a sold out piece comes back. Copy it, change the vase, the price and the shipping day for your own shop, then send it as a campaign.
Hearth9:41 am
The Fluted Vase Is Back in Stock
240 hand-glazed stoneware vases ship Thursday. $38 each, in cream or clay.
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The subject line names the product. The Fluted Vase Is Back in Stock says what changed in eight words. Anyone who wanted that vase can tell from the inbox list whether to open.
- 2The numbers answer the obvious question. 240 vases, finished this week, shipping Thursday. A reader who missed the first batch sees there is enough this time and knows when it arrives.
- 3Price and shipping sit next to the button. $38 each, ships within 2 days, free over $75, 30-day returns. Nobody has to scroll back to the top to decide whether to buy.
- 4A customer quote does the persuading. Maya bought one for the mantel and came back for two more, and she mentions that the glaze varies on every piece. That is a specific reason to buy, not a five-star badge.
Every word, set out as text
- Subject
- The Fluted Vase Is Back in Stock
- Preview text
- 240 hand-glazed stoneware vases ship Thursday. $38 each, in cream or clay.
Back in stock
The Fluted Vase Is Back in Stock
Hi Alex,
The fluted vase sold out in nine days back in March. Our potter in Ohio finished a new batch of 240 this week, and they ship Thursday.
Hand-glazed stoneware, $38. Two colors, cream and clay.
Stoneware vase
Fluted Vase, $38
Each vase is thrown, then hand-glazed in a matte cream that pools slightly in the flutes. Nine inches tall, wide enough for a few dried stems. The clay color is a warm terracotta.
$38 each
Get the vase
Ships within 2 days
Free over $75
30-day returns
I bought one for the mantel and came back for two more. The glaze varies a little on every piece, so each one looks like it came from a person, not a mold.
MAYA R., COLUMBUS OHIO
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