Back in stock email template
Bring back the customers who ran out of their favorite coffee
A short note for the week the shipment lands: what came back, how it tastes, what it costs, and one button to order. Send it as a one-off campaign to your whole list.
Crema9:41 am
Colombia Huila is back in stock
12 oz bags, $19, roasted this week and shipped in 1 to 2 days.
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Sending this email as a campaign
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Why it works
Why this email works
- 1The subject names the coffee, not just the restock. Colombia Huila is in the subject line, and the preview text gives the size, the price and the shipping window. A customer who bought it last month knows which email to open and what it costs before tapping.
- 2It gives a real reason to order this week. The new shipment landed Tuesday and the first batch was roasted this morning. Freshness is why someone buys coffee from a shop instead of a shelf, and the email puts those dates in front of them.
- 3The small questions are answered before the button. 12 oz bags, $19, whole bean or ground to order, free shipping over $40, ships in 1 to 2 days. Questions like these are what stop an order, so the email settles them right next to the order button.
- 4A regular customer says it better. Maya has had the Huila every morning for two years and orders three bags at a time. One line from a named customer, with the year she started buying, reads like someone talking at the counter.
Every word, set out as text
- Subject
- Colombia Huila is back in stock
- Preview text
- 12 oz bags, $19, roasted this week and shipped in 1 to 2 days.
Back in stock
Colombia Huila is back
Hi Alex,
Our Colombia Huila sold out in nine days last month. The new shipment landed Tuesday and we roasted the first batch this morning.
12 oz bags, $19, whole bean or ground to order.
Freshly roasted
Roasted in small batches
Cocoa and dried cherry, medium body, finishes clean. We roast in 12 kg batches and date every bag by hand, so the bag you open was roasted days ago, not months.
$19 per bag
Order a bag
Free shipping over $40
Roasted to order
Ships in 1 to 2 days
The Huila has been my morning coffee for two years. I order three bags at a time so I never run out.
MAYA R., CUSTOMER SINCE 2022
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