Back in stock email template

Turn a restock into orders from the people who wanted it

This back in stock email tells waiting customers the jar is back, what it costs and how fast it ships, then points them to two more products that arrived on the same truck.

Dewpoint9:41 am

Hydration for Face is back in stock

Same $38 jar, same formula. The batch that sold out in nine days is here.

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Sending this email as a campaign

This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.

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Why it works

Why this email works

  1. 1The subject line names the product. Hydration for Face is back in stock says what returned before anyone opens the email. The preview text answers the next two questions: same $38 jar, same formula.
  2. 2It gives a reason the news is real. Nine days to sell out is a fact from the shop's own month, and the new batch is in and ready to ship. A customer who missed the last one can tell this batch is new.
  3. 3Specs come before the button. Squalane, ceramides, 5% panthenol, fragrance free, 60 ml, $38, plus how to use it morning and night. Anyone working out whether it suits their skin has the answer before they are asked to buy.
  4. 4The rest of the truck gets its own section. Rosehip oil, body lotion and gel cleanser turn one restock into a second and third look, with sizes and prices listed so nobody has to click to find out.

Every word, set out as text

Subject
Hydration for Face is back in stock
Preview text
Same $38 jar, same formula. The batch that sold out in nine days is here.

Back in stock

Hydration for Face is back

Hi Alex, our Hydration for Face moisturizer sold out in nine days last month. The new batch is in and ready to ship.

Same formula: squalane, ceramides, and 5% panthenol. Fragrance free, 60 ml jar, $38.

What's inside

Thick cream, fast absorption

It looks thick coming out of the jar and thins as you press it in. Use it morning and night on damp skin, after serum, before sunscreen.

60 ml, $38

Get yours

Free shipping over $50

Ships in 1 to 2 days

30-day returns

I have combination skin and this is the first cream that does not leave my forehead shiny by noon. I bought two jars.

MAYA R., CHICAGO

Also restocked today

The rosehip oil and the body lotion came in on the same truck.

Shop all

Body lotion and wash

250 ml $32

Rosehip face oil

30 ml $36

Gentle gel cleanser

150 ml $24

You are on this list because you asked for restock alerts from Dewpoint.

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