Product launch email template
Launch a new product with the price, the bundle and a ship-by date
A holiday launch email that names all three scents, gives each price, and says when to order. Copy it into AguMail and change any word, color or picture.
Wick & Co9:41 am
Three new candles for December
Frasier Fir, Spiced Orange and Midnight Pine, $32 each or $84 for the set.
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Sending this email as a campaign
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- Whole list, or a saved segment on Starter and above
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Why it works
Why this email works
- 1The subject names the number and the month. Three new candles for December says what is new and when, in five words. The preview text carries the scents and the prices, so the reader knows the offer before opening.
- 2Every scent has a name and a price beside it. Frasier Fir, Spiced Orange and Midnight Pine each get a line and a price, $32 each. Nobody has to scroll back to a paragraph to check what a candle costs.
- 3The bundle price does the math for the reader. All three in one box for $84, which is $12 less than buying each. A reader who came for two candles now has a reason to take three.
- 4A customer quote and a ship-by date close it. Sarah K. in Vermont burned Frasier Fir every night last December and had wax left in January, which is the kind of detail a shop can only get from a customer. Below it, free shipping over $50 and order by December 18 tell the reader what to do next.
Every word, set out as text
- Subject
- Three new candles for December
- Preview text
- Frasier Fir, Spiced Orange and Midnight Pine, $32 each or $84 for the set.
New for the holidays
The Holiday Collection Is Here
Hi Alex,
Three new scents poured in small batches: Frasier Fir, Spiced Orange and Midnight Pine. Each is 12 oz of soy wax with a cotton wick.
All three in one box for $84, which is $12 less than buying each.
Shop the collection
Meet the three scents
Frasier Fir
$32 each
Spiced Orange
$32 each
Midnight Pine
$32 each
I burned Frasier Fir every night last December. The apartment smelled like a tree lot, and there was still wax left in January.
SARAH K., VERMONT
Free shipping over $50
Order by December 18
30-day returns
You signed up for Wick & Co news at checkout.
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