Event email template

Fill workshop seats with one clear email

A workshop email has to answer four questions fast: when, how long, how many seats, and how much. This one puts them side by side before the ask.

Frame & Field9:41 am

Natural light portrait workshop, November 15

Twelve seats at $85, Saturday from 10 am to 1 pm.

Free on every plan · No credit card to start

Live preview

The business and customer are made-up examples. Photos come from Pexels. Every word, color and picture can be changed in AguMail.

How it gets sent

Sending this email as a campaign

This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.

  • Whole list, or a saved segment on Starter and above
  • Send now or at a scheduled time
  • Opens and clicks reported for every send

Why it works

Why this email works

  1. 1The date, time and price sit above the button. Someone deciding whether they can give up a Saturday morning finds it in four short lines. No scrolling, no emailing back to ask.
  2. 2Twelve seats is stated twice. The preview text says it, and the details block says it again next to the $85. A small room is a reason to sign up today instead of thinking it over.
  3. 3The refund line handles the timing worry. Seats are held with payment, and the money comes back up to 48 hours before the workshop. Someone unsure about their Saturday can still say yes.
  4. 4It says what the three hours cover. Window light, posing, editing in 20 minutes. Three numbered items tell a hobbyist the class is at their level, and a line from a past student shows what they took home.

Every word, set out as text

Subject
Natural light portrait workshop, November 15
Preview text
Twelve seats at $85, Saturday from 10 am to 1 pm.

Workshop, November 15

Shoot better portraits by window light

Hi Alex,

On November 15 we're opening the studio for a small-group natural light portrait workshop. Twelve seats, three hours, and a window like the one above.

Bring your camera. We'll cover window light, exposure, and posing.

DATE

Saturday, November 15

TIME

10 am to 1 pm

SEATS

12 seats at $85, cameras and questions welcome

Save your spot

Seats are held with payment. Full refund up to 48 hours before the workshop.

What we'll cover

01

Window light basics

Read a window, place your subject, and keep highlights from blowing out.

02

Posing without props

Directions that sound like a conversation, not a checklist.

03

Editing in 20 minutes

A short pass in Lightroom so your photos are ready by Sunday.

I shot my daughter's birthday on window light the next week, and half the frames were keepers.

Maya T., 2024 class

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