Event email template
Give a one-day pop-up shop an email that fills the loft
This template puts the date, the loft, the $5 entry and what pours in one short email. Every word is yours to change in AguMail.
Cellar & Co9:41 am
Pop-up shop: wine and spirits, November 15
Twelve tables in the loft, 12 to 6 pm. Entry is $5, and it comes off any bottle.
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Why it works
Why this email works
- 1The date comes first. Before the headline does any selling, the email says Saturday, November 15. Anyone who cannot make that day knows it in the first line.
- 2Details sit under three labels. When, Where and Entry each get their own line, so the time, the loft above the shop and the $5 door charge are found without hunting through paragraphs.
- 3The entry fee pays for itself. One line says the $5 entry comes off any bottle you take home that day. It answers the small hesitation that stops someone from clicking.
- 4The button lands before the long list. Save your spot sits directly under the entry details, so a reader can act before reading about the growers, the rye or the pizza by the slice.
Every word, set out as text
- Subject
- Pop-up shop: wine and spirits, November 15
- Preview text
- Twelve tables in the loft, 12 to 6 pm. Entry is $5, and it comes off any bottle.
Saturday, November 15
Pop-Up Shop: Wine & Spirits in the Loft
Hi Alex, twelve tables of wine and spirits fill the loft on Saturday, November 15, from 12 to 6 pm.
WHEN
Sat, Nov 15, 12 to 6 pm
WHERE
The loft above the shop
ENTRY
$5 at the door, 21 and over
Save your spot
$5 entry comes off any bottle you take home that day.
What pours that day
Wine
Growers from three regions
Pourers from the Loire, Sonoma and Sicily open bottles all afternoon.
Spirits
Rye and amaro
Four distillers pour samples, and bottles are 15% off at the table.
Food
Pizza by the slice
Crust & Crumb sells slices and boards from a table by the door.
What you'll find upstairs
Crust & Crumb slices
$9 a slice
Loire and Sonoma reds
12 to 6 pm
Four ryes, poured neat
Save 15%
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