Loyalty & rewards email template
Give rewards members the new frames before everyone else
Rewards members get the new frames 48 hours before the drop opens to everyone, with a 20% code and a Sunday deadline. Every line of it is here to copy and change.
Clarté9:41 am
Your rewards: 48 hours early on new frames
Code VIP20 takes 20% off any frame, through Sunday at midnight.
Free on every plan · No credit card to start
Live preview
How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The deadline sits in the preview text. Sunday at midnight appears before anyone opens the email, next to the code. A rewards member knows what they get and how long they have without scrolling.
- 2Early access is the reward itself. Doors open Thursday at 9 am for rewards members, two days before the drop opens to everyone else. The 20% is the money. The 48 hours is what makes the account worth having.
- 3Three frames, each with a price. The Carillon at $145, the Delphine at $128 and the Miro at $165, each with its color named. A member can pick one before Sunday instead of browsing the whole catalog.
- 4One code, said the same way. VIP20 appears in the top label, the heading, the body and the code block, then again in the closing line. Nobody has to hunt for it at checkout.
Every word, set out as text
- Subject
- Your rewards: 48 hours early on new frames
- Preview text
- Code VIP20 takes 20% off any frame, through Sunday at midnight.
Free shipping over $75 · VIP20 good through Sunday
VIP EARLY ACCESS
VIP20: 20% off, 48 hours early
Hi Alex, your rewards account gets you into the new frame drop two days before it opens to everyone else. Doors open Thursday at 9 am.
Take 20% off any frame with code VIP20, through Sunday at midnight.
View your rewards
Three new frames
Shop new arrivals
The Carillon, $145
Matte black
The Delphine, $128
Tortoise
The Miro, $165
Clear crystal
VIP20 CODE
Ends Sunday
20% off frames
Use code VIP20 at checkout.
Shop new frames
You get these emails because you joined Clarté Rewards.
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