Loyalty & rewards email template

A referral email that gives both sides a reason to act

Maker & Co hands $15 to the friend and 300 points to the member, then shows the balance, the three steps, and three gifts under $35. Every word of it is editable in AguMail.

Maker & Co9:41 am

Give $15, get $15 back

Your friend saves $15 on their first order. You get 300 points when it ships.

Free on every plan · No credit card to start

Live preview

The business and customer are made-up examples. Photos come from Pexels. Every word, color and picture can be changed in AguMail.

How it gets sent

Sending this email as a campaign

This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.

  • Whole list, or a saved segment on Starter and above
  • Send now or at a scheduled time
  • Opens and clicks reported for every send

Why it works

Why this email works

  1. 1Both people get something. The friend saves $15 on a first order of $50 or more. The member gets 300 points, spelled out as $15 in shop credit, so the reward reads as a dollar amount instead of a mystery.
  2. 2The points balance does the persuading. Gold tier, 1,240 points, and 160 points to the next $10 reward. A member sees how close the next reward is without leaving the email or opening an account page.
  3. 3Three steps, one line each. Share your link, friend orders, you earn 300 points. The link works for 30 days and the friend uses it at checkout, so there is no code to remember or type.
  4. 4Three products fill the space under the offer. A mug, wool socks and a candle, each with a price and a size. The picks give the member something to do after they read the points balance.

Every word, set out as text

Subject
Give $15, get $15 back
Preview text
Your friend saves $15 on their first order. You get 300 points when it ships.

Referral rewards

Give $15, get $15 back

Hi Alex,

Share your link with a friend. They get $15 off their first order of $50 or more. When it ships, 300 points land in your account, which is $15 in shop credit.

YOUR POINTS

Gold tier

1,240 points

160 points to your next $10 reward

View your rewards

How the referral works

Step 1

Share your link

Your link is in your account page. Text it, email it, or post it. It works for 30 days.

Step 2

Friend orders

They use the link at checkout and get $15 off an order of $50 or more.

Step 3

You earn 300 points

Points appear once their order ships. 300 points is $15 in shop credit.

Picked for you this week

White stoneware mug, $34

12 oz mug

Cable knit wool socks, $18

One size

Beeswax pillar candle, $26

8 in tall

You get these emails because you joined Maker & Co Rewards.

Make this template your own

Start from this design, put your own business in it, and let AguMail send it.

  1. 1

    Use the template

    It opens in the AguMail editor as your own copy, ready for your words and pictures.

  2. 2

    Make it your business

    Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.

  3. 3

    Send it, or let it send itself

    Pick the list or a saved segment and a time, now or later.

No credit card to start · 14-day free trial · Cancel anytime