Loyalty & rewards email templates

Send to people who have already bought from you, not to the whole list. A regular who comes in every week, a member whose renewal is close, or someone who has ordered three times are all good reasons to say thank you with something they can use.

Birthdays and anniversaries are the easiest moments to hang a reward on. The café template offers a free slice of cake during the birthday month, which is a specific reason to walk in during a week that might otherwise be quiet.

Use early access when you have something new to show. The eyewear template gives rewards members 48 hours on new frames before everyone else, and the same shape works for a salon's new treatment, a gym's class schedule or a shop's new stock. Referral rewards, like the $15 and $20 templates, go to people who have bought once and would happily tell a friend.

Send one email per moment, not a series. A birthday offer goes out at the start of the birthday month so there is time to use it. An early access email goes out a day or two before the public date, which is the 48 hours in the eyewear template.

Referral emails land best a week or two after a first order arrives, once the person has used what they bought. If someone does not act on a rewards email, wait for the next real moment rather than resending the same offer.

Every template is free on every plan, Free included. Picking one copies it into your account and opens it in the email editor, where you can change every word, color and picture to match your business.

Then send it as a campaign: to your whole list, or to a saved segment on Starter and above, right away or at a scheduled time. Campaigns are on every plan. The writing assistant can draft the words from the business details saved in AguMail, and you read and approve every email before it goes out.