Product launch email template
Launch a holiday collection with two pieces and a clear deadline
Two products, a price on each, and one date to remember. The email stays short enough to read on a phone between errands.
Form9:41 am
The holiday collection: velvet and wool
Both are online now, sizes XS to XL, with free shipping over $100 through December 18.
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Sending this email as a campaign
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Why it works
Why this email works
- 1The subject names the pieces, not the sale. Velvet and wool tell a reader what kind of collection this is before they open anything. Someone shopping for a party dress or a winter coat knows in four words whether to keep reading.
- 2Each product gets its own heading and price. The dress and the coat are not lumped into a grid. A short paragraph says what the piece is cut for, then the price, then a button that goes straight to that item.
- 3The free shipping deadline appears three times. Preview text, the middle of the email, and the closing lines all say December 18. A reader who skims still catches the date, and nobody has to hunt for the terms.
- 4It tells readers why they got this email. The last line says they signed up when they created an account or joined the list. That sentence answers the question a puzzled reader asks before reaching for the spam button.
Every word, set out as text
- Subject
- The holiday collection: velvet and wool
- Preview text
- Both are online now, sizes XS to XL, with free shipping over $100 through December 18.
Holiday edit
The holiday collection is here
Hi Alex,
Two pieces cover most of December: a velvet wrap dress for evenings and a wool-blend coat for everything else. Both are online now in sizes XS to XL.
The velvet dress
Velvet wrap dress
Cut from heavy velvet with a tie waist, it holds its shape through a long dinner. Add heels and it works from 6 pm on.
Now $148
Shop the dress
Winter layers
The coat for cold days
A wool blend coat with a high collar and deep pockets, cut to sit over a sweater. It comes in cream, camel and black.
Now $215
Shop the coat
Free shipping on orders over $100 through December 18
Shop the collection
No code needed. US orders only. Ends December 18 at midnight ET.
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