Email templates
Product launch emails: templates and a guide
When a new candle, class or jacket is ready to buy, this is the email that tells your list. Four templates to start from, and a short guide to getting the timing right.
4 templates, free on every planTemplatesWhen to sendSubject linesQuestions
Product launch templates
Candle shop
Holiday product launch email
“Three new candles for December”
Fashion shop
Holiday Collection Launch Email
“The holiday collection: velvet and wool”
Outdoor shop
Limited run product launch
“The Field Jacket, 400 made, numbered inside”
Plant shop
Limited edition plant drop email
“Limited edition: 40 variegated plants”
The guide
How to write product launch emails
When to send it
Send this when something is ready to buy and your list has not seen it yet: a new candle, a new collection, a class that just went on the schedule. It suits a shop adding a product, a café changing the menu, or a studio opening bookings for a new treatment.
For a seasonal drop, send it to the whole list. For a small run, like forty plants or four hundred jackets, a saved segment puts the news in front of the people who buy that kind of thing.
If an item sold out and came back, that is a restock note, not a launch. This email is for the first time your list hears about the thing.
Timing
Send it the morning the product is available to buy, before you open if you can. If you take orders ahead of time, a day early is fine, as long as the link works when the email lands.
One email is enough for most launches. If you want a second, make it a short reminder three or four days later to the people who opened the first one and did not order, and keep it to a couple of lines.
Subject lines
Wick & Co9:41 am
Three new candles, poured this week
Wick & Co9:41 am
The holiday collection is live
Wick & Co9:41 am
Small run, numbered inside each one
Wick & Co9:41 am
The winter bowls are on the menu now
Wick & Co9:41 am
The velvet and wool edit is here
Wick & Co9:41 am
40 plants, then they're gone
Wick & Co9:41 am
New class times start Monday
Wick & Co9:41 am
Bookings open for the new treatment
Wick & Co9:41 am
First look at the December drop
How AguMail sends it
A launch email is a campaign, and campaigns are on every plan, Free included. You can send it to your whole list, or to a saved segment on Starter and above, right away or at a time you schedule.
Every template in the library is free on every plan. Using one copies it into your account and opens it in the email editor, where you can change every word, color and picture. The writing assistant can draft the copy from the business details you saved in AguMail, and you read and approve it before anything goes out. The 14-day trial includes every feature and needs no credit card.
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
Common questions about product launch emails
How early should a product launch email go out?
Send it the morning the product is ready to buy, or the day before if you are taking orders early. A note that lands weeks before anyone can order gives people nothing to do.
Should the launch email go to my whole list?
For a seasonal drop, yes. For a small run, send it to a saved segment of the people who buy that kind of thing, so you are not writing to shoppers who never do.
How many emails should a launch be?
One is enough for most launches. A second note a few days later to people who opened the first one and did not order is the one worth adding.
Can I schedule the launch email the night before?
Yes. In AguMail a campaign can go now or at a time you schedule, so you can set it for the morning the product goes live.
Do I have to write the whole email from scratch?
No. Every template is free on every plan, and using one copies it into your account and opens it in the editor, where every word, color and picture can be changed. The writing assistant can draft the words from your business details, and you approve it before it sends.
Ready to send your product launch email?
Pick a template, make it your business in the editor, and let AguMail send it.
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