Product launch email template
Announce a small run before the stock runs out
A product launch email for a shop that makes things in small numbers. It names the count, the price and the ship date, then gets out of the way.
Basecamp9:41 am
The Field Jacket, 400 made, numbered inside
Waxed canvas, flannel lining, 400 numbered jackets. Ships in two days.
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The count is in the subject line. Four hundred made, numbered inside. A reader knows before opening that this is a run with an end, and the preview text repeats the number with the ship time.
- 2The details answer the next question. 10 oz canvas, flannel lining, four pockets, machine wash cold. Care and materials sit next to the shop button, so nobody has to email you to ask.
- 3The other two products get their own lines. The Field Kit at $89 and the Merino Crew at $68 are listed with prices, so someone who does not want a jacket still has a reason to click. The run sizes sit beside them.
- 4Shipping and returns sit at the bottom. Free shipping over $75, returns within 30 days, ships in 2 days. A reader who scrolled that far gets the last three things they need before they buy.
Every word, set out as text
- Subject
- The Field Jacket, 400 made, numbered inside
- Preview text
- Waxed canvas, flannel lining, 400 numbered jackets. Ships in two days.
Limited edition, numbered
The waxed canvas field jacket
Hi Alex,
The Field Jacket is back in waxed canvas, and this time we made 400. Each one is numbered on the inside pocket. When they are gone, we do not cut this run again.
Heavy 10 oz canvas, flannel lining, four pockets. It breaks in over a season and keeps rain off.
Shop the jacket
The rest of the run
Shop all gear
The Field Kit, 12 pieces
$89 each
240 kits. Canvas pouch, wax tin and compass.
The Merino Crew, long sleeve
$68 each
Navy, gray, moss. Machine wash cold, dry flat.
Made once, in small runs
400
Jackets, one run
Numbered 1 to 400 on the inside pocket. No restock, no second color.
12
Pieces in the kit
Camera strap, notebook, pocket knife, wax tin, compass and seven more. Fits in a 6 by 9 inch pouch.
200
gsm merino wool
Fine 200 gsm merino, no itch at the collar. Machine wash cold, dry flat.
Free shipping over $75
Returns within 30 days
Ships in 2 days
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