Product launch email template
Announce a limited plant drop before it sells out
This template lays out two plants, the prices, the ship date and the plant count, so a customer knows what is coming and when to be at their computer.
Leaf & Co9:41 am
Limited edition: 40 variegated plants
Monstera albo and Philodendron Florida Beauty, live November 14 at 10 am.
Free on every plan · No credit card to start
Live preview
How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The time is in the preview text and the body. The preview text says live November 14 at 10 am, and the drop line repeats it above the last button. Nobody has to work out when to shop.
- 2Each plant gets a name, a price and a pot size. Monstera albo at $145 and Florida Beauty at $89, both in 4-inch pots. The descriptions say what the leaves look like and how the plant was grown, which is what a $145 buyer wants to read.
- 3The 40-plant limit is stated twice, plainly. A heading says only 40 plants available, and the line under the last button says 40 plants total, two per customer. The limit is a fact a shopper can plan around.
- 4Shipping answers the last question on the page. Ships Monday, November 17, in insulated boxes with a heat pack where needed, and free shipping over $75. The buyer knows what arrives and when before they pay.
Every word, set out as text
- Subject
- Limited edition: 40 variegated plants
- Preview text
- Monstera albo and Philodendron Florida Beauty, live November 14 at 10 am.
Monstera deliciosa albo
Monstera albo, 4-inch pot
Cream and white splashes on every leaf, and no two leaves match. Each is a rooted cutting from mother stock we have grown for six years, shipped in a 4-inch pot.
$145 each
Shop monstera albo
Philodendron Florida Beauty
Florida Beauty, 4-inch pot
Lime green and yellow marbling that holds in bright indirect light. Once it settles in it grows fast, and it ships in a 4-inch pot with a coco coir pole.
$89 each
Shop Florida Beauty
Only 40 plants available
Pot
Grows in 4-inch pots
Both plants ship potted in our soil mix, not bare root.
Light
Bright, indirect light
Keep them a few feet from a south or west window.
Ship
Ships Monday, November 17
Orders go out in insulated boxes with a heat pack where needed.
The drop opens November 14 at 10 am
Shop the drop
40 plants total, two per customer. Free shipping over $75.
You get these emails because you signed up at Leaf & Co.
More like this
More product launch templates
Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Pick the list or a saved segment and a time, now or later.
No credit card to start · 14-day free trial · Cancel anytime