Sale email template
Sell the last of the clearance shelf before Sunday
This sale email names the products, shows each old price next to the new one, and puts an end date on the sale. It reads like a shop owner clearing a shelf, not a banner ad.
Mise9:41 am
Clearance kitchenware: 30% off, ends Sunday
Skillets, knives and plates at their lowest prices this season. Free shipping over $75.
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Why it works
Why this email works
- 1The subject line carries the number and the deadline. 30% off and ends Sunday tell someone scrolling their inbox whether this is worth opening, before they read a word of the email. The preview text adds what is on sale and the $75 free shipping threshold.
- 2Each product comes with a price and a use. The skillet sears a steak at 500 F and goes straight into the oven. The knife comes back with ten passes on a honing rod. A shopper can picture using the thing, and $42, was $60 answers the next question.
- 3The reason for the sale sounds like a person. Our clearance shelf is nearly empty, and we would rather sell the rest than store it. That explains the discount without a made-up story, which matters to regulars who have watched other sales this year.
- 4A verified buyer answers the doubt. Dana R. bought the skillet in the spring sale and it has not left her stove since, with the dishes named. The quote is about one product rather than the whole shop, so it reads as a real note.
Every word, set out as text
- Subject
- Clearance kitchenware: 30% off, ends Sunday
- Preview text
- Skillets, knives and plates at their lowest prices this season. Free shipping over $75.
Free shipping over $75, ends Sunday
Clearance sale
30% off clearance kitchenware
Hi Alex, our clearance shelf is nearly empty, and we would rather sell the rest than store it.
Skillets, knives, plates and bakeware, all marked down 30% at checkout while they last.
Shop the sale
What's left on the shelf
12-inch cast iron skillet
Sears a steak at 500 F, then goes straight into the oven.
$42, was $60
8-inch chef's knife
High-carbon steel. Ten passes on a honing rod brings the edge back.
$35, was $50
Set of 4 square plates
Stoneware, dishwasher safe, and they stack flat in a 9-inch footprint.
$28, was $40
I bought the skillet in the spring sale and it has not left my stove since. Eggs, cornbread, roast chicken, all of it comes out better.
Dana R., Chicago
Verified buyer
Ends Sunday
30% off
on clearance kitchenware
Sale prices show in the cart. Free shipping over $75, and the sale closes Sunday at midnight.
Shop clearance
Discount applies to items marked clearance. Ends Sunday at 11:59 pm CT.
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