Sale email template
A sale email that shows the discount, the code and the proof
A clear sale email for a skincare shop: the discount up top, the code in the middle, best sellers with the old price beside the new one, and one customer's words. Free on every AguMail plan.
Lumi Skin9:41 am
Summer Sale: 25% off all skincare
Code SUMMER25 works on every product, sunscreen included. Sale ends June 30.
Free on every plan · No credit card to start
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The offer sits in the first line. Free shipping over $75 and the June 30 end date come before the headline. A reader knows what the sale is and when it stops without scrolling.
- 2The code appears twice. SUMMER25 is in the body text and again on its own line. Someone reading on a phone can copy it without hunting through the email.
- 3Two best sellers, priced. The moisturizer and the serum list the sale price first and the old price after: $21, was $28. A reader can do the math without opening a product page.
- 4A review answers the real question. Maya R. names the product, the six weeks it took and the dry patches on her cheeks. It reads like a customer wrote it, which is why it carries weight next to the prices.
Every word, set out as text
- Subject
- Summer Sale: 25% off all skincare
- Preview text
- Code SUMMER25 works on every product, sunscreen included. Sale ends June 30.
Free shipping over $75. Sale ends June 30.
Summer Sale
25% off
skincare sitewide, through June 30
Every product is included, from the SPF 50 face fluid to the overnight barrier cream. Enter code SUMMER25 at checkout. Sale ends June 30.
Code SUMMER25
Shop the sale
Ends June 30. Free shipping over $75. One use per customer.
Best sellers
Daily moisturizer, 1.7 oz
$21, was $28
Vitamin C serum, 1 oz
$33.75, was $45
Six weeks with the barrier cream and the dry patches on my cheeks are gone. I keep a second jar in my gym bag now.
MAYA R., CHICAGO
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Make this template your own
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- 1
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- 2
Make it your business
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- 3
Send it, or let it send itself
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