Sale email templates for shops and studios

A sale email goes out when you have a real reason to drop a price and a clear end date. Coffee bundles 20% off through Sunday, 30% off sofas for Black Friday, clearance kitchenware that ends Sunday, 25% off skincare for a summer sale. The end date does the work. Without one, people save the email and forget it.

Send it to people who already know you. Subscribers and past customers open a sale email because they asked to hear from you or bought something before. A cold list mostly ignores a discount from a shop it has never visited.

For a small shop, one sale email to the whole list is enough. If you keep segments, you can send a members-only version to regulars a day early and leave everyone else out of it.

Send the first email on the morning the sale starts, not a week before. People act on a discount when it is live and the shop is open.

If the sale runs a week, one reminder near the end earns its place. Put the closing day in the subject line so it is clear from the inbox. A one-day sale can go out as a single email.

AguMail sends a sale email as a one-off campaign. It can go to your whole list, or to a saved segment on Starter and above, now or at a time you schedule. Campaigns are on every plan, Free included.

Every template in the library is free on every plan. Picking one copies it into your account and opens it in the email editor, where you change every word, color and picture. The writing assistant can draft the sale copy from the business details saved in AguMail, and you read and approve it before it goes out.