Sale email template
Announce a bundle sale with the price math already done
This template shows a coffee shop's 20% off bundle sale, with the code, the end date, and two bags going from $36 to $28.80. Change the products, the code and the dates to fit your shop.
Ember Coffee9:41 am
20% off coffee bundles, through Sunday
Code BUNDLE20 takes 20% off any two bags. Roasted Tuesday, shipped fresh.
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How it gets sent
Sending this email as a campaign
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
- Whole list, or a saved segment on Starter and above
- Send now or at a scheduled time
- Opens and clicks reported for every send
Why it works
Why this email works
- 1The discount is a real number, not a promise. Two Ethiopia bags go from $36 to $28.80 inside the email, so a reader can do the math before clicking. Put your own bundle prices in that line when you copy it.
- 2One code, one end date, said more than once. BUNDLE20 and Sunday, October 5 appear in the preview text, the body and the fine print. Someone who skims the top and the bottom still sees the deadline.
- 3The bundle list answers the next question. Four items with tasting notes and per-bag prices, so a reader can pick two bags without leaving the email to check the shop's website.
- 4The fine print is one short line. It covers the minimum, two or more bags, and the exact cutoff, Sunday, October 5 at 11:59 pm CT. No asterisk hunting.
Every word, set out as text
- Subject
- 20% off coffee bundles, through Sunday
- Preview text
- Code BUNDLE20 takes 20% off any two bags. Roasted Tuesday, shipped fresh.
Free shipping over $75 · Ends Sunday
Bundle sale, ends Sunday
20% off every bundle
Hi Alex,
Two 12 oz bags of Single Origin Ethiopia, roasted Tuesday and shipped the same week. Take 20% off any bundle with code BUNDLE20 through Sunday.
What's in a bundle
Single Origin Ethiopia
Washed, roasted Tuesday. Notes of peach, jasmine, and cane sugar.
$18 a bag
House Espresso
Dark roast, 12 oz. Chocolate and toasted almond.
$16 a bag
Pour-over kit
Ceramic dripper, 40 filters, and a gooseneck kettle.
$42 a set
Cookie and coffee set
Six brown butter cookies with a 12 oz bag of House Espresso.
$24 a set
Take 20% off
20%
Off every coffee bundle
Mix any two 12 oz bags and the code takes 20% off at checkout. Two Ethiopia bags go from $36 to $28.80. Sale runs through Sunday, October 5.
Code BUNDLE20
Shop the sale
Code BUNDLE20 works on bundles of two or more bags. Ends Sunday, October 5 at 11:59 pm CT.
You get these emails because you signed up at Ember Coffee.
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Make this template your own
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- 1
Use the template
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- 2
Make it your business
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- 3
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