Win-back email template
Bring back members who stopped coming to class
It starts when a member has not visited in 90 days, names the class they dropped, and offers one class free. Every word is editable and the flow sends it by itself.
Northgate Fitness9:41 am
We miss you, and your first class back is free
Barbell, yoga or the Saturday run club. Pick one and tell us when.
Free on every plan · No credit card to start
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How it gets sent
How the Lapsed Customer Win-back flow sends it
Once the flow is turned on, AguMail sends this email by itself every time it should go out.
This flow runs on every plan, Free included.
It needs: Each customer's last visit date, from an import, the AguMail API or a contact edit
Lapsed Customer Win-back
Starts when
a customer has not visited for 90 days and has nothing booked
That morning
We miss youThis email
7 days later
One more reason
They book or visit.
Why it works
Why this email works
- 1It names the class they dropped. Not a generic hello. It says Tuesday 6 pm strength, since July, and that the rack by the window is still free at that hour. That detail tells the member a person noticed they were gone.
- 2The offer has an end date. One class on us, any class on the schedule, through November 30. No forms, just tell the front desk. A date turns a good intention into something to do this week.
- 3Three ways back, with times. Small barbell groups of six, yoga at 7 pm on Tuesday and Thursday, Saturday run club at 8 am. A member who fell out of the habit can pick the one that fits their week and reply to claim a spot.
- 4A member describes the first step. Priya N. stopped going for eight months and came back through the 6 am group. Her line, plus the reason the email arrived at the bottom, keeps it from reading like a mistake.
Every word, set out as text
- Subject
- We miss you, and your first class back is free
- Preview text
- Barbell, yoga or the Saturday run club. Pick one and tell us when.
Hi Alex,
You haven't been to a Tuesday 6 pm strength class since July. The rack by the window is still free at that hour.
Come back for one class on us, any class on the schedule, through November 30. No forms, just tell the front desk you're back.
Book a class
Weekday classes start at 6 am, Saturday at 8. Reply to this email and we'll hold a spot in the next one.
See you Monday.
Danielle
Head coach
Three ways to come back
Strength floor
Small barbell groups
Six people per session, one coach on the platform. We start light and add weight when your form holds.
Studio classes
Yoga and stretch, 45 minutes
Tuesday and Thursday at 7 pm, mats and blocks provided. Good for stiff hips after a desk day.
Outdoor runs
Saturday run club, 5 miles
Meet at the studio at 8 am, all paces, two routes. Coffee after at the corner shop on Main.
I stopped going for eight months after my knee rehab. Danielle put me in the 6 am barbell group and I've been back three mornings a week since March.
Priya N., member
Member since March 2023
You get these emails because you have a Northgate Fitness membership.
More like this
More win-back templates
Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Turn on the Lapsed Customer Win-back flow and it goes out by itself.
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