Win-back email template
Win back diners who have not booked in 90 days
This email goes out when a customer has not booked in 90 days. It names the corner table they remember, lists what is new in the kitchen, and gives them a code to use by November 30.
Olive & Ash9:41 am
20% off your next dinner at Olive & Ash
Code COMEBACK20, Tuesday to Thursday, 5 to 9 pm, through November 30.
Free on every plan · No credit card to start
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How it gets sent
How the Lapsed Customer Win-back flow sends it
Once the flow is turned on, AguMail sends this email by itself every time it should go out.
This flow runs on every plan, Free included.
It needs: Each customer's last visit date, from an import, the AguMail API or a contact edit
Lapsed Customer Win-back
Starts when
a customer has not visited for 90 days and has nothing booked
That morning
We miss youThis email
7 days later
One more reason
They book or visit.
Why it works
Why this email works
- 1It says how long they have been gone. The opening line says it has been a few months since the last visit, so the reader knows why they are hearing from you before they reach the offer.
- 2The offer has a code and an end date. Code COMEBACK20 works Tuesday to Thursday, 5 to 9 pm, through November 30, and the email asks them to say the code when they book. A reader can act on it without replying to ask how.
- 3It names the table and the new dishes. The corner table by the window and pork belly with scallop give a regular a reason to come back that a discount alone does not. Three dishes with prices follow, so the email reads like the restaurant, not a coupon.
- 4It is the first email in a flow that stops. The Lapsed Customer Win-back flow sends it when a customer has not visited in 90 days, follows with One more reason 7 days later, and stops when they book. It runs on every plan, Free included, and needs each customer's last visit date.
Every word, set out as text
- Subject
- 20% off your next dinner at Olive & Ash
- Preview text
- Code COMEBACK20, Tuesday to Thursday, 5 to 9 pm, through November 30.
Hi Alex,
It has been a few months since your last visit.
The corner table by the window is still there, and the kitchen has new dishes since your last visit: pork belly with scallop, tagliatelle, bread warm from the oven.
Dinner runs 5 to 9 pm, Tuesday through Thursday, and the dining room is quieter on weeknights. Book ahead if you can, since tables after 7 go fast.
See you soon,
Nadia
General Manager
Come back for dinner
20% off
your next dinner at Olive & Ash
Code COMEBACK20
Book a table
Dinner Tuesday to Thursday, 5 to 9 pm, through November 30. Say the code when you book.
On the menu this month
Seared pork belly
Pork belly with seared scallop
Crisp skin, five hours in the oven, then a seared scallop and burnt apple on top. $29.
Pasta and roast
Tagliatelle and roast chicken
Pasta rolled each morning, served next to half a roast chicken with lemon and thyme. $24.
Sourdough and rye
Bread baked at 6 am
Sourdough and rye from our oven, sliced warm with cultured butter. $6.
You get these emails because you booked a table with us.
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Cafés and restaurants
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Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Turn on the Lapsed Customer Win-back flow and it goes out by itself.
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