Win-back email template
Bring back clients who have not been in for 90 days
This template is the first email in a win-back flow. It uses the client's name, repeats what the barber remembers about their cut, and gives a dated reason to come back.
The Barber Room9:41 am
We miss you at The Barber Room
$5 off your next cut through November 30. Weeknights after 5 pm are quiet.
Free on every plan · No credit card to start
Live preview
How it gets sent
How the Lapsed Customer Win-back flow sends it
Once the flow is turned on, AguMail sends this email by itself every time it should go out.
This flow runs on every plan, Free included.
It needs: Each customer's last visit date, from an import, the AguMail API or a contact edit
Lapsed Customer Win-back
Starts when
a customer has not visited for 90 days and has nothing booked
That morning
We miss youThis email
7 days later
One more reason
They book or visit.
Why it works
Why this email works
- 1It opens with the client's name and their usual cut. Alex, number two on the sides, a little off the top. That line comes from notes the barber already keeps in the book, and it tells the reader this note was written for them.
- 2The offer is small and has an end date. $5 off any cut through November 30, mentioned at the desk or online. It is easy to say yes to, and the date keeps it from sitting in the inbox for months.
- 3It answers the reason people stop coming in. Weeknights after 5 pm are the quietest, and the email says so. Walk in, or book and skip the wait. That gives the reader a time to come back, not just a discount.
- 4A second email follows if they still stay away. This one goes out when a client has not visited in 90 days and has nothing booked. Seven days later the flow sends One more reason to anyone who has still not booked, and it stops as soon as they come in.
Every word, set out as text
- Subject
- We miss you at The Barber Room
- Preview text
- $5 off your next cut through November 30. Weeknights after 5 pm are quiet.
Hi Alex,
It has been a while since you sat in our chair. Marcus still keeps your notes in the book: number two on the sides, a little off the top.
$5 off your next cut, any day through November 30. Say the word at the desk or book online, whichever is easier for you.
Weeknights after 5 pm are the quietest. Walk in if you like, or book and skip the wait.
See you soon,
Marcus
Owner and barber
Comeback offer
$5 off a cut
Good on any haircut through November 30. Mention this email.
Book my haircut
What your visit includes
Straight razor
Hot towel shave
A straight razor, a hot towel and warm lather. Twenty minutes in the chair and you leave with a clean jawline.
Color and cut
Cut, color and blowout
Dana takes the salon chair: long layers, gray coverage and blowouts that hold. Same room, same people, every six weeks.
You are getting this because you have booked with The Barber Room before.
More like this
More win-back templates
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Café win-back email with an offer
“20% off your next dinner at Olive & Ash”
Fitness studios
Fitness studio win-back email
“We miss you, and your first class back is free”
Skincare shop
Win-back email for skincare shops
“Your cleanser is probably running low”
Hair salon and barber
Salon news and price update
“A note from Nora at Studio Lux”
Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Turn on the Lapsed Customer Win-back flow and it goes out by itself.
No credit card to start · 14-day free trial · Cancel anytime