Win-back email template
Bring back the customer whose cleanser is running low
Dewpoint sends this email 90 days after a customer's last order, and the flow stops the moment they buy again. Every word, color and picture can be changed in the AguMail editor.
Dewpoint9:41 am
Your cleanser is probably running low
15% off to restock, code RETURN15 inside.
Free on every plan · No credit card to start
Live preview
How it gets sent
How the Lapsed Buyer Win-back flow sends it
Once the flow is turned on, AguMail sends this email by itself every time it should go out.
This flow runs on the Commerce plan, from $69 a month, and in the free trial.
It needs: Order history from WooCommerce or the AguMail API
Lapsed Buyer Win-back
Starts when
a customer has not ordered for 90 days
Right away
We miss youThis email
7 days later
Something new
The customer orders.
Why it works
Why this email works
- 1The subject names the product, not the sale. Your cleanser is probably running low sounds like a shop owner who remembers the order. The preview text carries the code, so the offer is visible before the email is even opened.
- 2Ninety days is said as a number. Hi Alex, 90 days since your last order is a long time in a skincare routine. The email states the gap plainly and moves to the fix instead of asking the customer why they left.
- 3Three refills, each with a size and price. Cloud Balm Cleanser, Barrier Repair Serum and Marula Face Oil are listed with sizes and prices, so a customer can restock from the email without hunting for the product page.
- 4One code, repeated, with an end date. Code RETURN15 appears in the preview text, the offer line and the button, so it is hard to miss. The bottom of the email states one use per customer and an end date of October 12 at midnight.
Every word, set out as text
- Subject
- Your cleanser is probably running low
- Preview text
- 15% off to restock, code RETURN15 inside.
Since your last order
Your shelf needs a refill
Hi Alex, 90 days since your last order is a long time in a skincare routine. If the cleanser is down to the last squeeze, that is easy to fix.
Code RETURN15 takes 15% off your whole order, including the new barrier serum.
Restock your shelf
Start with these three
Shop all
Cloud Balm Cleanser
3.4 oz jar
$28
Barrier Repair Serum
1 fl oz bottle
$46
Marula Face Oil
0.5 fl oz
$38
My skin hates winter and the barrier serum is the only thing that keeps it calm. I am on my third bottle.
VERIFIED BUYER
15% off your next order
Use code RETURN15
One use per customer. Ends October 12 at midnight.
You get these emails because you ordered from Dewpoint.
More like this
More win-back templates
Cafés and restaurants
Café win-back email with an offer
“20% off your next dinner at Olive & Ash”
Fitness studios
Fitness studio win-back email
“We miss you, and your first class back is free”
Hair salon and barber
Win-back email for lapsed clients
“We miss you at The Barber Room”
Skincare shop
Abandoned cart reminder email
“Your Dewpoint cart is still saved”
Make this template your own
Start from this design, put your own business in it, and let AguMail send it.
- 1
Use the template
It opens in the AguMail editor as your own copy, ready for your words and pictures.
- 2
Make it your business
Add your logo, colors, photos and words. The writing assistant can draft the words from your business details, and you approve them.
- 3
Send it, or let it send itself
Turn on the Lapsed Buyer Win-back flow and it goes out by itself.
No credit card to start · 14-day free trial · Cancel anytime