Email templates
Thank you email templates for shops and studios
A customer just spent money with you, or came back for the third time. These templates say thanks without turning it into a sales pitch.
4 templates, free on every planTemplatesWhen to sendSubject linesQuestions
Thank you templates
Bag shops
Thank you email for bag shops
“Thank you, and 15% off your next bag”
Gourmet shop
Thank you email with code
“Thank you from Pantry, plus 15% off”
Home services company
Year in review thank you email
“Thank you for a year of clean homes”
Software companies
Milestone thank you email
“10,000 teams now run on Tally”
The guide
How to write thank you emails
When to send it
Send it after something happened, such as a first order, a first visit, a booking that went well, or a customer's first month on a subscription. The reader should be able to connect the email to the thing they just did.
It also works once a year, to everyone who bought from you. A bags shop thanking people for twelve months of orders, a salon thanking regulars in December, a cleaning company thanking the homes it works in.
The one to skip is the general list. Thanks land better when the person did something you can name, so leave the people who only signed up for the newsletter off this one.
Timing
For a purchase or a visit, send within a day or two, while the reason is still fresh. For a year-end or anniversary note, pick a date and schedule it a few days ahead so it does not land at midnight.
One email is enough. A second thank you a week later reads like the start of a sale, and any discount you added stops looking like a gift.
Subject lines
Carryall9:41 am
Thank you for your first order
Carryall9:41 am
Thanks for coming in on Saturday
Carryall9:41 am
A thank you from the whole team
Carryall9:41 am
Thank you for a year of orders
Carryall9:41 am
You made our week
Carryall9:41 am
Thank you for booking with us
Carryall9:41 am
Ten years in, thanks to you
Carryall9:41 am
Thanks for giving us a try
Carryall9:41 am
Thank you for your first month with us
How AguMail sends it
Every template here is free on every plan, Free included. Choosing one copies it into your account and opens it in the email editor, where every word, color and picture can be changed. If you want a first draft to work from, the writing assistant can put one together from the business details saved in AguMail, and you read and approve it before it goes out.
Send it as a campaign to your whole list, or to a saved segment on Starter and above, right away or at a scheduled time. Campaigns are on every plan. The 14-day free trial opens every feature and needs no credit card to start.
This email is sent as a campaign, to the list or a saved segment, now or at a time you pick. Campaigns are on every plan, Free included.
Common questions about thank you emails
Should a thank you email include a discount?
Only if you can offer the same thing to everyone who gets the email. A plain thank you reads as sincere, while a discount turns the email into the start of the next sale. If you do add one, give it a real end date.
How soon should I send it after a purchase?
Within a day or two. The customer still remembers what they bought, and the email does not arrive looking like a late receipt.
Can I send one to my whole list at once?
Yes. A campaign can go to the whole list, or to a saved segment on Starter and above. Plenty of businesses send one annual thank you to everyone who bought that year.
Is a thank you email the same as an order confirmation?
No. The confirmation is a receipt with the order details, and it has to go out straight away. The thank you comes after it, says something a receipt cannot, and asks for nothing.
What should I write if I run a service business rather than a shop?
Name the job. A line about fixing the sink on Tuesday says more than a paragraph about how much you value every customer. One specific detail is enough to make it read like a person wrote it.
Ready to send your thank you email?
Pick a template, make it your business in the editor, and let AguMail send it.
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